KICK A$% PRODUCTS 

Your products reflect your brand and are the most important connection you have to your consumers.  I help you transform raw ideas

into product concepts, then test and iterate your ideas in real life.

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BIG DREAMS

Your products tell the story of your brand.  I like to think big with you first, then break your vision down into parts to ensure that your product pipeline connects back to why you’re here, and where you want to go.

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FLEXIBILITY

Let's face it:  innovation plans tend to go sideways (it is innovation, after all).  I'll help you get ahead of potential launch risks by contingency planning for every uncertainty and by prioritizing what's most important to you so we can make fast, informed decisions together.   

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FEASIBILITY

Your product vision needs to be not just dream-able, but also feasible. I bring operations, supply chain, and manufacturing feasibility assessments early into our prototyping process to ensure our paper concepts are not just consumer-tested, but also business-tested. 
 

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YOUR PEOPLE

I won't ever tell you what to do.  No brand innovates in the same way, with the same steps, or the same process.  I prefer to listen first, plugging into your team, to craft the best path forward, together.